On June 2, 2021 IEI hosted an executive dialogue featuring John McFarland, Chief Customer Officer at Portland General Electric and Ted Schultz, CEO at E Source. The discussion focused on applying data science to target and strategically engage individual customers in PGE’s Peak Time Rebate program. Since launching the program at scale in 2019, PGE has enrolled nearly 100,000 customers - about 12% of PGE’s residential customers.

See Key Takeaways here.

See all dialogues from IEI’s Thought Leaders Speak Out: Engaging Customer with Technology series here.